The history of the Jovial watch brand is that of a Swiss watchmaking house that has successfully navigated the decades by adapting to changes in the global market. The brand was founded in Switzerland in 1929, rooted in the tradition of interwar Swiss watchmaking. In 1946, Jovial moved its production facilities to Biel/Bienne. A major turning point came in 1988 when Mohamed Dabaan acquired the brand. Today, Jovial is positioned in the affordable luxury segment, highlighting its “Swiss Made” identity. The brand is particularly active in the Middle East (notably in Dubai), where it offers elegant gift sets.