A vision, a common goal
Our goal
Break the mold.
In a watchmaking world often perceived as rigid and elitist, our ambition is to break the mold. We believe that exceptional watches should not be reserved for a select few, but accessible to anyone who wants to wear an object steeped in history.
By revaluing pre-owned pieces, we offer a more modern, sustainable, and creative alternative to traditional purchasing. Breaking the mold means daring to combine heritage and audacity, respecting watchmaking tradition while reinventing it for a new generation of enthusiasts.
Give a second life.
By reconditioning pre-owned watches, we extend their history while reducing their environmental impact. Each piece is given a second life thanks to meticulous restoration work, thus avoiding overconsumption and preserving watchmaking expertise.
Giving time to time means choosing a more responsible form of luxury: valuing what already exists rather than constantly producing more.
Democratizing watchmaking.
We want everyone to be able to discover the pleasure of wearing a beautiful watch without it remaining a distant dream. By selecting certified pre-owned models, we make watchmaking more affordable while guaranteeing the quality and authenticity of each piece.
Our approach is to offer timepieces that already have a history, at a fair price, so that a passion for watches is no longer a luxury reserved for the few, but an experience open to all.
Our commitment
Protect what
truly
matters
The gorilla is much more than a symbol for us. It embodies strength, transmission, and respect for life—values that echo our vision of more responsible watchmaking. That is why we have chosen to support Virunga National Park, the last sanctuary dedicated to the preservation of mountain gorillas, which are now seriously endangered.
Specifically, 5% of each sale is donated to support the park’s conservation efforts: preserving biodiversity, protecting gorillas, and supporting local communities. It’s a simple and transparent commitment that allows us to give meaning to each timepiece we bring back to life. Because preserving what stands the test of time also means protecting life itself.
A path in motion
Our history
1
2001
Creation of Bryek Horlogerie
2
2016
Foundation of Magstein
3
2025
Launch of
Late Again
Much more than just a watch shop, our family business has been active in watchmaking for two generations and has over 25 years of experience in both mass production of watches and the development of private labels and the manufacture of exclusive small series. For the past ten years, we have also been running a second business dedicated to mechanical movements: sales, purchasing, restoration, modifications, customization, and reconditioning.
Late Again was born out of a desire to share our passion for beautiful timepieces through a carefully curated selection of objects that measure time. The project brings together three brothers, Yeznig, Raffi, and Yves, who are driven by a love of beautiful timepieces and proud to be part of the watchmaking tradition of La Chaux-de-Fonds. Coming from a long line of watchmakers, through their mother from the founding family of Imhof clocks and their father, a watchmaker who founded the Bryek and Magstein companies, they share the same high standards of quality.
Our workshops are located in La Chaux-de-Fonds, the watchmaking capital and a true “manufacturing city,” where major brands and specialized subcontractors are concentrated, perpetuating the excellence and reputation of Swiss watchmaking.
our artisanal approach
How we bring watches back to life
Receiving & appraisal
Each watch is authenticated and inspected upon arrival at the workshop.
Complete restoration
Our watchmakers inspect and clean each component to restore its shine.
Quality testing
Each part is inspected to ensure its accuracy and reliability.
Shipping
Certified and carefully packaged, the watch is ready for a new life.
Who are we?
Our team at your service
Yeznig
Yeznig grew up in the world of watchmaking. No doubt a little bit of balance wheel DNA pushed him, from an early age, towards technical pursuits and mechanical precision. With a degree in mechanical engineering, he first built his career in the Swiss precision industry, notably at Bobst, a world leader in packaging machinery, before joining the watchmaking industry.
There, he held industrial and operational management positions, overseeing production and transformation at iconic manufacturers such as Corum and Eterna. This career path, at the crossroads of engineering, industrial standards, and watchmaking expertise, naturally led him to join the Saphyra Group, where he now presides over the destinies of Bryek, Magstein, and Late Again.
Yeznig likes to point out that this dual culture, industrial and watchmaking, has forged a deep conviction: the true value of a watch is not limited to its mechanics or its signature, but lies above all in its history.
Raffi
After more than 20 years in the medical field, Raffi took over the operational management of Bryek in 2022. With a degree from a university of applied sciences and a master’s degree, Raffi is also a talented wildlife photographer whose passion takes him to the four corners of the world several times a year. It was he who came up with the idea of the Late Again gorilla and support for Virunga National Park.
Early on, he fell in love with the aesthetics of watches and their mesmerizing mechanics, which can transform a few gears into true poetry in motion. His keen sense of aesthetics and movement permeates his photos, but it is also his precision in project management and thoughtful decision-making that characterize Raffi.
Yves
In the early 1970s, Yves earned pocket money working as a watchmaker, paid “by the piece.” More interested in people and cultures than in watch mechanics and technology, he developed a passion for cooking and hospitality, which he left in the early 2000s to pursue social sciences. With a degree from a university of applied sciences and a master’s degree, he pursued a career as a social worker and trainer. Yves is also a gemologist and avid traveler… He loves to share the cuisine and flavors of the world around the dinner table.
A fan of Heuer chronographs from the 1960s and 1970s, he wrote his master’s thesis in sociocultural psychology on “The imaginative occurrence of vintage objects: the case of Heuer collectors.”
Our city,
where it all begins
where it all begins
Since the 18th century, the history of La Chaux-de-Fonds has been closely linked to that of watchmaking. The city developed through and for this art, giving rise to a unique architectural style: a checkerboard layout where workshops, patrons’ houses, and buildings designed for working from home stand side by side.
Listed as a UNESCO World Heritage Site since 2009, La Chaux-de-Fonds and its neighbor Le Locle embody an exceptional urban model. The city is also home to the Musée International d’Horlogerie (MIH), which houses more than 10,000 objects dedicated to the measurement of time, including 3,000 exhibits, as well as a world-renowned research and restoration center.
