Edox is a Swiss watchmaker founded in 1884, distinguished by a strong identity (the hourglass), continuous production, and a sporty, technical positioning. The brand specializes in luxury wristwatches and has maintained uninterrupted production since its founding—a notable achievement in the industry. An independent mid-sized brand, Edox is based in the Swiss Jura (Les Genevez), at the heart of watchmaking expertise. Like many other houses, in the early 1970s, Edox gradually adopted quartz movements in several of its collections to remain competitive.